Adam Stupak of TASK REALTY is the leader in Pop Up Stores in New York City. In the past 15 years, Adam has done over 900 Pop Up's. Bisnow called Adam Stupak "The POP-UP King" (Sept 2009).
Power of Pop Ups
Pop up stores have many uses, including, but not limted to:
1. Testing out market or concepts
2. Branding products or stores before entering market
3. Filling vacant space
4. Testing neighborhoods before making long term commitments